meet Becca Ferguson
OWNER & FOUNDER OF THE THERAPY OFFICE
Becca Ferguson, Licensed Professional Counselor
She/Her
🌶️ Support for neurospicy therapists navigating business ownership
🤯 Real-life guidance for messy, overwhelming business decisions
✌🏼 Values-based practices built to flex with your life
📍 Founder of The Therapy Office in Springdale, Arkansas
💻 Coaching and resources for therapists and business owners everywhere
If you’re tired of survival mode and ready to build a business that actually works for your brain and your values, you’re in the right place.
“Helping Therapists Get Shit Done While staying connected to who they are.”
Hey there, I’m Becca Ferguson 👋🏼 I’m the Owner and Founder of The Therapy Office, a Licensed Professional Counselor, and a mentor for therapists and business owners who are trying to figure out how the hell to make this work!
When I started my private practice, I thought being “good” at therapy would be enough to run a business. 🚨 Spoiler: it wasn’t. Nobody teaches therapists how to build systems, run a business, or get out of emotional survival mode.
As a late-diagnosed ADHDer, I craved structure (and tried MILLIONS of planners) but got drained trying to hold everything together by myself.
The Therapy Office began as my solo practice, grew into a group practice, and eventually evolved into what it is today: a workspace for independent professionals who want support without giving up their autonomy.
That journey also led me to create Authentic Coaching and resources for therapists who want to build practices that actually fit their lives instead of constantly fighting against them.
My work is values-driven and grounded in Acceptance and Commitment Therapy (ACT). I believe in moving toward what matters while being honest about the real obstacles that get in the way. I’m not here to hand you a cookie-cutter plan. I’m here to ask good questions, help you build systems that work for your brain, and remind you that your voice deserves a place in your business and your life.
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![A woman sitting on a gray couch in a therapy office, holding a book, with a sign reading 'The Therapy Office' and an illustration of two people talking on the wall behind her, and a small table with a lamp and magazine nearby. The Therapy Office, Spr]()
Make it Make Sense
A FREE guide for therapists who want to get a jump start on their private practice or look back on their systems and see what’s burning them out! This guide walks you through the exact starting point I wish someone had given me when I started my practice.
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![A woman with blond hair and glasses working at a desk with a computer in an office decorated with various posters, signs, and wall art, including a Black Lives Matter sign, Mona Lisa, and rainbow pride flag. The Therapy Office, Springdale, AR]()
Individual Coaching
Personalized, values-driven support for therapists and business owners. Coaching helps you clarify your goals, untangle the overwhelm, and build systems that actually fit your life.
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![A woman with blonde hair, glasses, and a black T-shirt sitting at a desk in front of a computer, smiling and holding a pen. The room's wall behind her has various colorful posters and artwork, including a rainbow flag and a 'Black Lives Matter' sign. There is a large black poster with white text that reads 'You are not a burden,' surrounded by decorative elements. The desk has a tablet, a pink water bottle, snacks, and stationery.]()
Workshops
Learning spaces built for real humans, not perfection. Live, interactive workshops built for therapists and helpers to learn how to build sustainable systems, rethink burnout, and make sense of the messy middle, together!
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Templates & Tools
Done-for-you tools that cut down the busywork for therapists and helpers. Workbooks, templates, and systems designed to save you time, energy, and sanity, so you can focus on the work you actually care about.
Late at night, maybe you’ve caught yourself wondering:
❓ What if no matter how much I plan, it never feels like I’m on top of things?
❓ What if I keep building system after system, and it still isn’t enough?
❓ What if the way I work just doesn’t fit the business I’m trying to run?
❓ What if I’m always two steps away from giving up?
I know those questions because I lived them. When I first stepped into business ownership, I thought I could outwork the struggle. If I just built the right system, restructured my schedule, or pushed through the overwhelm, maybe then I’d finally feel supported. But instead, it was draining. Every time I thought I’d cracked the code, it never felt like enough.
Getting a late ADHD diagnosis gave me some answers, but it didn’t magically fix the burnout. What changed was learning how to create flexible systems — ones that fit me instead of forcing myself into someone else’s mold. That’s where Acceptance and Commitment Therapy (ACT) became my anchor. Instead of chasing “perfect,” I learned how to ask better questions, focus on what actually matters, and root my work in values.
That’s the approach I bring to coaching. It’s not about squeezing yourself into a rigid formula. It’s about figuring out what actually works for you, your brain, your lifestyle, and your values! Once we tackle that, we build from there!
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Coaching is not covered by insurance and is a self-pay service. This gives me the freedom to create support without being tied up in red tape.
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I’m not taking on new individual therapy clients right now, however, I maintain a referral list of trusted therapists in the area if you're looking for individual therapy.
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Coaching is open to therapists and business owners anywhere. Most of the people I work with are therapists who feel stuck in survival mode, but you don’t have to be a therapist to benefit. If you’re a business owner who wants clarity, accountability, and systems that actually work for your life, coaching is for you.
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Therapy is about healing your past and supporting your mental health. Coaching is about moving forward with your business and building systems that actually fit your life. In therapy, we process emotions and experiences so you can find healing. In coaching, we ask big questions, make plans, and take action so you can move toward the life and business you want.
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Not at all. Some of the therapists I work with are just starting to explore private practice, while others already have an established business but feel stuck in the day-to-day chaos. Coaching can help you clarify your direction, organize your systems, and figure out what actually works for your brain and your life.
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Most of the work I do with therapists falls into three areas:
✔️ Clarifying business decisions and next steps
✔️ Creating systems that reduce overwhelm
✔️ Reconnecting your work with your valuesSometimes that looks like organizing workflows or building systems. Other times it’s working through imposter syndrome, decision fatigue, or burnout that’s showing up in your business.
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You’re not the only one! Most therapists come into coaching feeling exactly like that. My job isn’t to hand you a rigid formula. It’s to help you slow things down, ask better questions, and start building structure that fits your brain and your goals.
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Yes. I created a free guide called Make it Make Sense, which walks therapists through some of the first questions to ask when their practice or systems start feeling overwhelming. It’s a great place to start if you’re still figuring out what you need.
🔗 Grab the guide here! (Make it Make Sense Sign-Up)
Running a business as a therapist can feel incredibly isolating.
You’re holding space for everyone else, but nobody’s holding it for you.
I don’t pretend to have all the answers. What I do bring is curiosity, strategy, and support while you figure out what actually works for you. Whether that support comes through coaching, resources, or the community at The Therapy Office, you don’t have to figure it out alone.
And if that sounds like something you’ve been needing…
Let’s start there.
